Focus on writing, not tech.

Author website management gives you the freedom to show up for that book signing, speaking event, or writing conference with confidence that your author website is working for you, not against you.

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Your website shouldn’t be another thing on your to-do list.

You’re writing books, speaking at conferences, running a ministry or nonprofit, coaching clients, and changing lives. Meanwhile, your website is quietly breaking, your newsletter isn’t going out, and your speaking calendar hasn’t been updated in three months.

What if you never had to think about the day-to-day of your website again?

What’s Really Happening When You DIY Your Website

You might not realize it, but every month you manage your own website, you’re losing opportunities.

Here’s what’s happening behind the scenes:

A potential reader finds your book on Amazon and clicks through to your website to learn more about you. Your blog hasn’t been updated in eight months. Your “upcoming events” section still shows last year’s conferences. Your newsletter signup form throws an error. They close the tab and forget about you.

That lost reader? They would’ve bought your entire backlist, joined your email list, and told three friends. You just lost a superfan before you even knew they existed.

The lost speaking gig

A conference organizer searches your name at 11 pm while making speaker selections. Your site loads slowly. Your contact form doesn’t work. Your speaking page shows topics from 2022. That one lost speaking gig? $10,000-$25,000 gone.

The broken sales funnel

Your email funnel breaks during a book launch or tour of your latest novel. Your automated sequence stops sending. Your checkout page throws an error. You lose $5,000-$15,000 in sales before you even realize something’s wrong.

The missed partnership

A potential ministry partner checks your website while considering a collaboration. Your site looks outdated. Your blog’s last post is from eight months ago. Your credentials aren’t current. They question whether you’re really as established as they thought.

Does any of this sound familiar?

Imagine you could focus on what YOU do best:

Write your next book
Prepare for speaking engagements
Serve your clients or congregation
Run your nonprofit or ministry
Actually do the work that changes lives

What if your author website just… worked? All the time. Without you thinking about it?

You keep meaning to update your website. It’s been on your list for months. But between writing deadlines and speaking prep and family obligations and ministry demands, website updates keep getting pushed to “when I have time.”

Except you never have time.

And every day you wait, you’re losing opportunities you can’t afford to lose.

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Picture this instead

What Author Stewardship Actually Means

You send me a quick voice note: “Hey, I just booked a speaking engagement at that women’s conference in April. Can you add it to my calendar and create a promo graphic for social media?”

Done. Within 96 hours, your speaking calendar is updated. Your beautiful, branded graphic is ready to share.

Or your book launches on Tuesday. Monday at 9 pm, you get a panicked email from a reader: “I’m trying to buy your book from your website, but the link isn’t working!”

You text me. I’m on it. Within 24 hours, the issue is fixed. You didn’t lose a single sale.

You’re heading into a busy season—three conferences, a book launch, and a new coaching program launching. During our monthly strategy call, we map out exactly what needs to happen on your website for the next 90 days. Then I handle it. You show up, do your work, and trust that your website is supporting you—not sabotaging you.

This is what Author Stewardship looks like:

Everything works. Your speaking calendar stays current. Email marketing runs without you thinking about it. Tech emergencies get handled quickly. Your online presence matches your professional reputation.

And you? You get to focus on writing, speaking, and serving.

You don’t have to become a WordPress expert. You don’t have to watch tutorial videos at midnight. You don’t have to figure out why your contact form stopped working or why your newsletter automation broke.

You have the freedom to do your actual work.

A woman is writing at a coffee shop. Planning out what her writing assistant can help her with this quarter.

The Complete Author Stewardship Package

We meet once a month to review what’s working, plan upcoming launches or events, and map out your website and marketing needs for the month ahead. This isn’t just a “what do you need done” call—it’s strategic partnership. I’m thinking proactively about your platform and bringing ideas to the table.

No ticket system. No “that’ll be extra.” No counting hours.

Need a new page for your upcoming book? Done. Want to update your speaking topics? Done. Need to add a new coaching program? Done. Realized your About page needs a refresh? Done.

Typical turnaround: 96 hours for regular updates to 1 week for more comprehensive updates.

I don’t just change text—I design the content to match your brand. Graphics for new programs. Formatted layouts for book pages. Branded visuals for your speaking calendar. Your website doesn’t just work—it looks professional.

I’m not waiting for you to tell me something’s broken. I’m proactively:

Checking that all your forms work
Making sure your pages load quickly
Updating plugins and security
Optimizing for mobile
Testing your checkout and email signups
Fixing things before you even know they’re broken

Your newsletter goes out consistently—not just when you remember to write it. I handle:

Newsletter creation (you send me content via voice note, doc, or brainstorm call—I turn it into a polished email)
Email automation setup and management
Funnel maintenance for book launches, coaching programs, or course enrollments
Making sure your email list is actually hearing from you

Every time you book a speaking engagement, workshop, or event, I update your website calendar. Speaking coordinators who check your site will always see current information—not a calendar from 2023.

Something breaks at the worst possible time? (They always do.) I respond to tech emergencies within 24-48 hours whenever possible.

Your book launch checkout stops working? I’m on it. Your contact form breaks during a speaking tour? I’m on it. Your email automation stops sending? I’m on it.

You don’t troubleshoot. You text me. I handle it.

If you have other team members—a VA, a book launch manager, a marketing assistant—I coordinate with them on website and tech needs. I become the website expert on your team, so you’re not the bottleneck for every digital decision.

This isn’t a “set it and forget it” service. I’m watching your platform, thinking strategically about your digital presence, and bringing ideas to you proactively. I’m not just your website person—I’m your partner in stewarding your author platform.

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Why this Investment Makes Sense

If you hired these services separately, here’s what you’d pay:

Professional Webmaster: $1,000-$2,500/month
Email Marketing Specialist: $800-$1,500/month
Graphic Designer: $500-$1,500/month
Marketing Strategist: $150-$300/month (just for the monthly call
Total if hired separately: $2,450-$5,800/month
This isn’t about a deal—it’s about having one trusted partner who knows your voice, your mission, and your business, instead of coordinating multiple vendors who don’t know each other or you.

What this Partnership Protects You From

The opportunities you can’t afford to lose:

One lost speaking engagement = $10,000-$25,000
One broken sales funnel during launch = $5,000-$50,000
Managing your own website (15-25 hrs/month at $200-500/hr) = $3,000-$12,500/month
Total potential loss: $18,000-87,500
Stewardship pays for itself when it prevents just one of these scenarios. Everything after that? That’s you getting your time, your peace of mind, and your opportunities back.

Is Author Stewardship Right for You?

Author Stewardship is specifically designed for established women authors who are:

Running multiple businesses
Ready to let go of DIY website management

Already investing in your platform
Using WordPress for your website

Looking for a partner, not a vendor
Making $100,000+ annually

Sarah Mays, website steward for entrepreneurial authors — Sarah Mays, owner of Mays Creative Co

Why Authors Trust Me with Their Platforms

I’ve been working with authors for nearly ten years—the last two full-time. Here’s what I’ve learned: Authors don’t need another task manager. They need a partner who understands their mission.

One client is a Bible study writer, pastor, and financial coach. She calls me her “marketing dynamo” because she’s seen new clients and increased sales from our work together. As she prepares to take her ministry overseas, she needs someone who handles her website completely—not someone she has to troubleshoot with at 2 am.

Another client is a bestselling author who also runs a national nonprofit and respite home for adults with disabilities. She doesn’t have time to manage tech—she needs to be writing, speaking, and serving caregivers, and tending her own family.

My background: BFA in Creative Nonfiction, AA in English, graduate coursework in Strategic Communication, and ten years of experience working with authors.

But here’s what really matters: I understand what it means to steward someone’s message and platform with care. I don’t just update websites—I protect the work you’re called to do.

Ready to Stop Managing Your Website

If you’re an established author ready to focus on writing, speaking, and serving—instead of troubleshooting WordPress—let’s talk.

Here’s what happens next:

Schedule a consultation call using the calendar below
We’ll talk for 30-45 minutes about your platform, your goals, and whether Author Stewardship is the right fit for your needs
If we’re aligned, I’ll send you a proposal and onboarding timeline
If we’re not a fit, I’ll be honest and suggest other options

This is a consultation call. I need to make sure I can deliver what you need, and you need to make sure my style works for you.